The price is for One Yard of 1st quality quilt-shop fabric. It is sold by the yard and measures 44 inches wide. I only purchase fabrics from Renown Manufacturers and Designers so that you can be assured that you will receive the best available. It is cut Brand New Straight from the Bolt and is great for your many Sewing projects. It is Premium Quality 100 Percent Cotton, new, machine washable and stored carefully in my smoke/pet free shop. You will find It is Great for quilt making, pillows, clothing, table cloths/napkins, home decor projects, etc.